Páirc Festival is pleased to announce Tourism Ireland will be supporting Páirc Festival this Bank Holiday Weekend to deliver to you a world class celebration of Irish music and culture!

Tourism Ireland is responsible for marketing the island of Ireland overseas as a leading holiday destination.

Established as one of the ‘six areas of co-operation’ under the framework of the Belfast Agreement of Good Friday 1998. Their remit is to increase tourism to the island of Ireland and to support Northern Ireland to realise its tourism potential.

Tourism Ireland operates under the auspices of the North/South Ministerial Council through the Department for the Economy in Northern Ireland and the Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media in Ireland.

They work closely with the two tourist boards on the island, Fáilte Ireland and Tourism NI, and with their partners in the tourism industry at home and abroad in delivering their services. Tourism Ireland delivers world-class marketing programmes in over 21 markets across the world, including London, as well as centrally in Dublin and Coleraine.

Tourism Ireland is currently promoting the “Fill your heart with Ireland” global campaign to drive overseas visitors to Ireland.

The campaign celebrates the different ways in which the island of Ireland fills the hearts of visitors and of locals – and invites potential holidaymakers to come and experience those for themselves. The campaign is reaching millions of people in 12 markets: Great Britain, the United States, Germany, France, Spain, Italy, Belgium, the Netherlands, Switzerland and the Nordic countries.

The new adverts shine a spotlight on Ireland’s characters, character and culture, through engaging personal anecdotes told by those who love it best – its stars, local characters and visitors. Included in the campaign so far are Derry Girls stars Jamie Lee O’Donnell and Saoirse-Monica Jackson and Bad Sisters creator and star Sharon Horgan.

The Fill your heart with Ireland campaign and lots of great offers are also highlighted on Tourism Ireland’s international website, Ireland.com.